Communications and Campaigns Lead

ECPAT UK London Office, London
£33,500 per annum
31 May 2023

ECPAT UK’s Communications and Campaigns Lead is a critical role in the organisation, working across all of our programmes and reporting to the CEO to support the overall mission of the organisation. Central to this role is a commitment to the core values of ECPAT UK, including being a passionate advocate for the rights of children, involving them in the development of our communications, policy and campaigns work, having the confidence, skills and abilities to produce and present convincing arguments and creative and impactful integrated campaigns across all media platforms, balancing planned communications with reactive and responsive messaging and related event management. You will have a range of outward facing responsibilities and will represent ECPAT UK in network meetings and be expected to be an advocate for children while representing ECPAT UK’s policy and campaign calls in any public forum.

About Us

Based in London but with UK reach, ECPAT UK is part of the ECPAT International network, which is present in 104 countries, working to end child sexual exploitation, we have a long history of campaigning against child trafficking and exploitation in the UK, having produced the first research into trafficking of children in the UK in 2001. We are a small charity that has achieved a lot, punching above our weight to make changes in understanding and awareness of child trafficking and exploitation and achieving change in legislation, policy and practice to improve the UK’s response to this abuse. For more information about ECPAT UK, please visit our website: We welcome applications from inspirational, passionate individuals who are keen to work with us. We are committed to equality and inclusion and values diversity and positively encourage applications from all suitably qualified and eligible candidates including survivors and people from Black, Asian and minority ethnic communities and those with intersectional experience. Due to the nature of our work, as part of the recruitment process an enhanced vetting and barring check will be carried out. Having a criminal conviction will not necessarily exclude you but it is important to honestly declare any relevant offending in the Criminal Convictions Form which we will ask you to complete at the interview stage if you are invited to interview with us. All posts, whether paid or voluntary, are exempt from the Rehabilitation of Offenders Act (1974) and so all spent and unspent cautions or convictions under The Act need to be disclosed. We pay the London Living Wage and have signed the Show the Salary pledge. We offer flexible working, a friendly, supportive working environment and the chance to make a difference to children and young people.

About the Role

Job outline • To develop and deliver external communications and campaigns for the organisation, working closely with all of ECPAT UK’s programmes to amplify our voice and influence systemic change for children • To plan, generate and inform communications, policy and campaigns content and delivery, liaising with the full range of external stakeholders and advising and developing communications strategies across all of our work. • To plan, generate and inform campaign development, content and delivery involving the full range of external target audiences including young people, donors, supporters, professionals and practitioners, decisionmakers and the general public. • To be the brand manager and communications expert for the charity, advising and contributing to the strategic direction of the organisation and our profile. • To contribute to policy and research development in specific areas by agreement with the Head of Policy, Advocacy & Research • To promote and contribute to the positive growth of the charity and its reputation with external stakeholders and to manage and oversee all media communications (digital, print, radio, TV and social media platforms), raising our profile and reaching out to policymakers, parliamentarians, donors and supporters and the general public. Main duties and responsibilities 1. Develop communications and campaigns strategies, working collaboratively with colleagues across the full range of activities and programmes, including policy and research, youth programme, fundraising and finance and training and practice. 2. Lead all ECPAT UK’s external communications including proactive work, responsive work, monitoring and content creation. 3. Lead and develop integrated policy, fundraising and marketing campaigns and actions, including drafting petitions, letters to MPs and other key assets to influence and secure change for children; raise funds and promote our training and practice. 4. Develop policy and research in specific areas by agreement 5. Manage all of ECPAT UK’s external communications platforms including the website, e-marketing, social media channels and other communication platforms. 6. Work with colleagues to develop coherent and integrated messages, briefings, reports and communication materials to promote ECPAT UK’s strategic goals and reinforce our thought leadership. 7. Develop, manage and maintain relationships with key external partners including media contacts to ensure ECPAT UK brand and messaging is promoted and realised. 8. Manage and motivate volunteers who engage in communications and campaigns activities and any related staff subject to funding 9. Monitor and horizon scan for opportunities to promote messages and keep ECPAT UK up to date with trends, emerging issues and contacts relevant to child trafficking and the protection of children. 10. Develop, manage and maintain a database of key stakeholders. 11. Represent ECPAT UK externally at events, meetings and platforms networking and steering groups, including local authority groups, NGO forums, statutory sub-groups and events. 12. Promote and engage in partnership working with statutory and non-statutory organisations and experts involved in the anti-trafficking sector. 13. Actively engage with young people in ECPAT UK’s youth programme to ensure their active participation in all areas of communications and campaigns and through service user involvement and feedback methods. 14. Be the brand manager and ensure brand consistency across all external communications and advise on all organisational communications. 15. Coordinate public facing reporting and promotion including annual reporting. 16. Ensure sensitive and confidential recording and handling of information in accordance with the Data Protection Act, GDPR regulations and ECPAT UK’s Information Governance Policies. Other duties 1. Adhere to ECPAT UK policies and operational procedures at all times and actively engage in teamwork and meetings. 2. Undertake any other appropriate duties as requested by the line manager. 3. Provide quarterly monitoring and evaluation reporting. 4. Be responsible and accountable for safe practice and safeguarding as appropriate to the role and in all direct work with children, young people and vulnerable adults. In line with ECPAT UK’s safeguarding policy, you will be expected to undertake, pass and maintain the required safeguarding training appropriate to the role. 5. Attend regular supervision, undertake appropriate training as agreed and maintain and update knowledge, skills and undertake continuing education in accordance with personal and service needs within a framework of a personal development plan.

About You

We are looking for an experienced communicator and campaigner to manage our outputs and come up with exciting, creative, child centred, rights based and trauma informed ways of sharing our important work with the outside world. We need someone who can deliver impact with minimal budget in a short timeframe, and who thrives on working concurrently on delivery and strategy. The role will require you to maximise our impact across all channels and deliver engaging content to grow our supporters and achieve change. You will have experience of delivering creative and impactful integrated campaigns, balancing planned communications with reactive messaging and prioritising busy workloads. We offer flexible working, a friendly, supportive working environment and the chance to make a difference to children and young people. Please address all of the following in a Statement in Support of Your Application. Decisions will be made on the basis of how far applicants meet the requirements listed in the Person Specification below. Please address each and every requirement of the Person Specification in turn. You should give clear and concise information that demonstrates your experience, knowledge and skills SKILLS, ABILITIES, EXPERIENCES AND KNOWLEDGE - The things we need you to bring with you: 1. A minimum of two years’ relevant work in communications, campaigning or clearly related area, with demonstrable understanding and knowledge of communications and campaigns strategy and methods (Essential) 2. Commitment to and understanding of children’s rights and how to respect and promote in practice including meaningful youth participation (Essential) 3. Experience of, or understand and have an interest in, some of the issues and experiences of trafficked and exploited children and young people, and knowledge and understanding of one or more of the following areas (Essential): • children’s rights, protection and safeguarding • trafficking and modern slavery • criminal justice • migrant and refugee communities • social justice and inequality • trauma informed practice 4. Knowledge of the UK political system and current policy issues for trafficked children and how to achieve change (Desirable) 5. Experience developing successful communications, advocacy, or public relations campaigns and strategies (Essential) 6. Experience of brand development and management (Desirable) 7. Experience of media response, contact development, and media planning for campaigns; experience of giving comment to media callers and giving broadcast media interviews (Essential) 8. Experience of using social media to influence and create change and build support (Essential) 9. Experience of using CRM/stakeholder management systems to engage with networks (Desirable) 10. Experience of web development and management and content management systems (Desirable) 11. Knowledge and understanding of systemic inequality, discrimination and racism and a clear commitment to equality, diversity, inclusion and to anti-discriminatory practice and behaviour, and to applying these principles in the workplace through an inclusive approach in direct practice (Essential) 12. Ability to work sensitively and ethically with young survivors of abuse and exploitation and an understanding of the importance of safeguarding (Essential) 13. High degree of self-motivation, ability to work independently with minimal supervision, ability to meet tight deadlines and work under pressure in a small team environment (Essential) 14. An excellent communicator, able to influence, negotiate at all levels, to listen and treat people with respect and demonstrate this in all of your communications (Essential) 15. A team player who is able to work collaboratively and with people of diverse backgrounds (Essential) 16. You support the vision, mission and values of ECPAT UK and are able to support the charity’s strategic development (Essential)

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